search engine optimization trick

SEO is simply an end that justifies the means of placing a website on the first page of Google and Yahoo on the left hand side of the screen or “organic” side. All other search engines are negligible, including MSN/Live and Ask.com, formerly Ask Jeeves. Google currently controls almost 70% of the market in the U.S. Thus, SEO must be targeted specifically to Google.

Google’s lead engineer is a man named Matt Cutts. Besides the founder, he alone determines how Google’s algorithms will evaluate sites.  No one really knows how Google crawls or looks at sites and evaluates them. That is why they are trading at upwards on $500 per share. However, because Google thinks they are truly a noble company for the good of mankind that seeks to destroy the evil Microsoft, Matt Cutts makes a lot of the criteria that he uses public. He even has a blog, 

SEO dates back to the early 90’s when the first search engines were being developed. It is little known that the first effective search engine was based off of software that could read websites to the blind under the U.S. Rehabilitation Act Section 508 and the World Wide Web Consortium’s content accessibility guidelines. The programs looked at specific lines of code (website language) that did not affect the look of sites. Before this the websites searches could only look at the title file names of websites and text within the site. The problem was that this didn’t necessarily tell the search what the site was about. As more and more sightless people began using the internet, more companies began inserting this code into their HTML tags.

How many years the domain has been registered effects ranking. The majority of spam sites only register domains for a year or so. The longer period implies that the domain owner is more likely legitimate and serious about their website.

Google records the discovery of a link, link changes over time, the speed at which a site gains links and the link life span.

Be careful of where the links are coming from as well. If we have a majority of links posted on spam related sites blacklisting is possible.
Link anchor keywords should remain consistent with the content of our site. We can vary the text but try to keep it within the 5 or 10 main keywords. If you vary the keywords too often it can be considered spam.

Fewer links will benefit a page’s rank better than many… the quality is what is truly important.

Being on a shared server can hurt our ranking as well. If someone else is using the server for spam related activities our site could suffer since we would share the same IP.

What I do is include it in the Title of the page that I am trying to rank well for as well as in the description and throughout the page a few times can also be good for ranking.

Now the only other thing to do is build some backlinks to the page which if you aren't already doing might be a good idea. Remember once you are at the top of the search engines for the competing keywords you don't want to lose your spot so it is always vital to keep up with backlinks.